Blog

In part two of our series on event PR, we continue the dialogue with others. First, we look at bloggers and how to work with them. Later, we cover the tasks that become important on-site and everything you can do after the event ends to keep the conversation going.

You want your event to become the talk of the town—the one that everyone is buzzing about. Ideally, you want it to gain such momentum that attendees are still raving about it years later and have already marked next year’s date in their calendars. This is a realistic goal that you, as an organizer, can actively work toward.

Event planning involves a lot of tasks. A whole lot. While you might eventually settle into a routine, most things simply cannot be planned for entirely. Processing registration fees and bookkeeping are standard parts of the job, but unfortunately, they often prove to be time-consuming chores. Many organizers would love to offload this unpleasant task – and they can, because payment processing might already be part of their event management software provider's portfolio.

On-site, speed is everything. Even so, you should set aside some time to tick off the items on our checklist. Once that is done, nothing will stand in the way of a successful check-in. To ensure you don't forget anything, here are some explanations and tips.

"I've rarely experienced such poor organization." "One thing is for sure: I won't be attending this conference next year." Even though far more enthusiastic than angry voices make themselves heard during or after an event, it is always the critical ones that manage to ruin your mood. Did your own planning skills really fail completely this time?

Even if it would be worthwhile, you cannot always attend every conference. Sometimes the timing doesn't work out, or the event is too far away to fit into a busy schedule. That’s not a problem if there are conference proceedings. Then, those who stayed home can also benefit from the conference results.