A sponsorship package is a pre-configured bundle of services that a conference organizer offers to potential sponsors at a fixed price. Tiered packages (e.g., Platinum, Gold, Silver, Bronze) are standard, each offering varying levels of visibility, networking opportunities, and lead generation.
Also known as: Sponsorship package, sponsorship tiers
Typical structure: 3–5 tiers (Platinum, Gold, Silver, Bronze)
Price range: A few thousand to six-figure amounts
What is a sponsorship package?
A sponsorship package is the primary sales tool in sponsorship management: instead of negotiating every service individually, the organizer creates standard bundles and ranks them by value. This provides potential sponsors with clear decision-making options and an easily communicated price structure—usually Platinum, Gold, Silver, and Bronze, sometimes supplemented by special packages for specific services.
Sponsorship packages form the commercial core of a conference and are a decisive factor in the event's financial success.
Typical service components
- Visibility: Logo placement on website, program booklet, stage design, mailings, on-site signage
- Advertising presence: Ad in the conference proceedings, sponsored newsletter, branded coffee break, lanyards with sponsor logo
- Networking: Complimentary tickets for staff, dinner invitations, exclusive networking events
- Content slots: Sponsored presentation, session, workshop, or keynote
- Exhibition space: Square meters in the exhibition area, potentially including booth construction
- Lead generation: Access to attendee data (only with GDPR-compliant consent), lead retrieval devices
- Digital presence: Exhibitor profile in the event app, virtual booth on the platform
- Reporting: Post-conference lead reports, visibility statistics, photo material
Typical structure
| Tier | Investment (example) | Typical scope |
|---|---|---|
| Platinum (main sponsor) | €50,000+ | Exclusivity, keynote slot, top logo placement, large booth |
| Gold | €20,000–40,000 | Branded session, medium-sized booth, several complimentary tickets |
| Silver | €8,000–15,000 | Booth space, logo, smaller advertising services |
| Bronze | €2,000–5,000 | Logo mention, standard flyer, a few complimentary tickets |
| À la carte | variable | Individual add-ons such as coffee break, lanyard, notepad |
Prices vary significantly depending on the industry, reach, and attendee profile—a pharmaceutical congress with 5,000 physicians is calculated differently than a regional symposium with 200 attendees.
Calculation and pricing
- Bottom-up: Direct costs of services (booth construction, printing, catering contribution) plus a markup
- Top-down: Market price and competitive comparison with similar events
- Value-based: What is the sponsor's marketing goal worth? (especially for branded sessions)
- Exclusivity premium: Packages that exclude other sponsors (e.g., "exclusive lanyard sponsor") command premium prices
Best practices
- Finalize packages early – sponsorship budgets are often planned on an annual basis
- Clear service descriptions document in writing, including sizes, quantities, and deadlines
- Sponsor success actively support sponsors during the conference, don't just invoice them
- Post-conference report use as a sales argument for the following year
- GDPR strictly observe for attendee data – opt-in for lead transfer, never blanket consent
- Reverse-charge taxation be aware of this for sponsors from other European countries: the place of supply for sponsorship services is generally different from that of event tickets, resulting in different VAT accounting.
- Medical continuing education events – there are comprehensive regulatory restrictions on sponsoring medical continuing education events. Among other things, scientific content must be distinguished from commercial content, and conflicts of interest must be disclosed. For details, consult the relevant medical association and, if necessary, seek legal advice.
Sponsorship packages in Converia
Converia manages sponsorship packages as a dedicated product category: configurable service bundles, automated confirmations and invoicing, ticket booking for booth staff, and exhibitor management for virtual congresses.
Selling and managing sponsorships in a structured way
With Converia, you sell sponsorship packages within a single platform—instead of using emails and spreadsheets.
- Event registration – Ticketing & registration
- Attendee management – Ticketing & registration
- Virtual congress platform – Formats & trends
Configure packages, onboard sponsors, and document services seamlessly – all from one platform.