Ticket categories are different ticket types for an event with varying prices, access levels, and availability periods. They enable a differentiated pricing strategy and specifically target different audiences and booking windows.
Common types: Early Bird, Regular, VIP, Members, Speakers
Ticket structure for congresses
For congresses, tickets are structured across the following levels
- Day passes: Admission for specific conference days, or alternatively for the entire online program in the case of hybrid events
- Ticket options: Workshops, social programs, and excursions that can be added by attendees for their booked days
- Participation type: Differentiation of ticket prices and availability based on attendee groups, e.g., students, association members, regular attendees, etc.
- Early bird periods: Time-limited discounts on ticket prices per attendee type and ticket
The most important time thresholds
Early Bird
The Early Bird ticket rewards early booking with a lower price. It is limited by time (e.g., only for the first 4 weeks after sales launch or until a fixed date) or restricted to a specific quota.
- Strategic benefit: Early revenue for the organizer, planning security through early registration numbers
- Psychological effect: Urgency and a sense of reward for decisive participants
- Typical savings: 15–40% compared to the regular price
- For scientific congresses, the Early Bird deadline is usually set so that accepted speakers can still take advantage of it after their official acceptance.
Regular / Standard
The Regular ticket is the standard category following the Early Bird period – the base price for the general public.
Late / Last-Minute
Some organizers increase the price shortly before the event to limit last-minute bookings while simultaneously monetizing remaining capacity.
Target group-specific participant types
- Member ticket: Special price for association members (often accessible via discount code or a protected link). Using the member function in Converia, members can verify their status during registration.
- Student/Junior ticket: Reduced price to support the next generation. With Converia's integrated verification management, student IDs can be checked in advance.
- Speaker ticket: Complimentary or heavily discounted ticket for invited speakers
- Press accreditation: Access for journalists and media partners
- Accompanying person: Ticket for companions without access to the professional program
- VIP tickets: Offers enhanced benefits: priority entry, exclusive lounges, networking dinners with speakers, premium seating, recordings, or additional workshops.
Technical aspects of ticket categories
- Time control: Time thresholds open and close automatically at defined times.
- Dependencies: Some tickets can only be booked in combination (e.g., a workshop ticket only with a Regular or VIP ticket).
- Access levels: Different ticket types grant different access rights – relevant for entry control during check-in.
- Badge differentiation: Color coding and other identifiers (codes) on the badge immediately signal the ticket category to staff.
Ticket categories in Converia
Converia allows for the configuration of an unlimited number of ticket categories with individual prices, quotas, time controls, dependencies, and access rules – including automatic price tier changes and seamless integration with check-in and badge printing.
Every target group – their own ticket
Converia makes differentiated ticket structures simple – from Early Bird to VIP, with automatic time-based scheduling.
- Ticketing System – Ticketing & Registration
- Voucher & Discount Codes – Ticketing & Registration
- Multi-day Tickets / Day Passes – Ticketing & Registration
Flexible ticket categories with time-based scheduling, quotas, and automatic pricing tiers – all configurable in Converia.