Voucher and discount codes are alphanumeric strings that grant attendees a discount, free access, or special ticket conditions during the booking process—a flexible tool for member benefits, partner promotions, and speaker tickets.
Also known as:: promo codes, voucher codes
What are voucher and discount codes?
Discount codes (also known as promo codes, voucher codes, or discount codes) are individual or generic character strings entered into the booking form that automatically trigger a predefined condition—for example, "20% off" or "free ticket."
They are indispensable in the conference environment: they enable differentiated pricing structures without publicly visible special rates and allow you to grant preferred access to specific groups.
Types of codes
- Percentage discount: e.g., 20% off the ticket price
- Fixed-amount discount: e.g., €50 off
- Complimentary ticket: Code grants a 100% free ticket—for speakers, press, guests of honor, or internal attendees.
- Exclusive ticket category: Code provides access to a category that is otherwise unavailable (e.g., VIP or speaker tickets accessible only via code).
- Preconfigured shopping carts: In addition to discounts or free tickets, ticket services can be pre-selected (e.g., to simplify the booking process for VIPs and speakers).
Typical use cases in conference management
- Association/member discounts: Members of a professional association receive a code with preferential rates (as an alternative to identification via membership number).
- Speaker tickets: Keynote speakers and invited presenters receive a code for a free or discounted ticket.
- Partner and sponsor promotions: Sponsors receive codes for their networks as part of their sponsorship package.
- Group deals: Combined with group tickets for additional volume discounts.
- Remarketing: Codes for attendees of previous years as an incentive to rebook.
- Press & media: Accreditation of journalists via free codes with a separate ticket category.
Technical requirements
- Generation: Manual or automated (bulk generation for large quantities)
- On-demand: automatic generation during email dispatch
- Validity period: codes can be restricted to a specific timeframe
- Compatibility: which ticket categories are eligible for discounts? Exclusions?
- Tracking: which codes have been redeemed?
Voucher and discount codes in Converia
Converia allows you to create flexible discount code rules: percentage-based or fixed-amount, with redemption limits, validity periods, and compatibility rules per ticket category—including reporting on how often each code was used.
Discount codes that work—and track
With Converia, you can create discount codes in minutes and see immediately how often they have been redeemed.
- Ticket categories (Early Bird / VIP) – Ticketing & Registration
- Group tickets – Ticketing & Registration
- Ticketing system – Ticketing & Registration
Flexible discount code rules for every target group—directly in the Converia ticketing module.