Voucher and discount codes are alphanumeric strings that grant attendees a discount, free access, or special ticket conditions during the booking process—a flexible tool for member benefits, partner promotions, and speaker tickets.
Also known as: Promo codes, voucher codes
What are voucher and discount codes?
Discount codes (also: promo codes, voucher codes) are individual or generic character strings entered into the booking form that automatically trigger a predefined condition—for example, "20% off" or "free ticket."
They are indispensable in the conference environment: they enable differentiated pricing structures without publicly visible special rates and allow you to grant preferred access to specific groups.
Types of codes
- Percentage discount: E.g., 20% off the ticket price
- Fixed amount discount: E.g., €50 off
- Free ticket: Code grants a 100% free ticket—for speakers, press, guests of honor, or internal attendees.
- Exclusive ticket category: Code provides access to a category that is otherwise not bookable (e.g., VIP or speaker tickets available only via code).
- Preconfigured shopping carts: In addition to discounts or free tickets, ticket services can also be preselected (e.g., to simplify the booking process for VIPs and speakers).
Typical use cases in conference management
- Association/Member discounts: Members of a professional association receive a code for discounted rates (as an alternative to identification via membership number).
- Speaker tickets: Keynote speakers and invited presenters receive a code for a complimentary or discounted ticket.
- Partner and sponsor promotions: Sponsors receive codes for their networks as part of their sponsorship package.
- Group deals: Combined with group tickets for additional volume discounts.
- Remarketing: Codes for attendees of previous years as an incentive to rebook.
- Press & media: Accreditation of journalists via free codes with a separate ticket category.
Technical requirements
- Generation: Manual or automated (bulk generation for large quantities)
- On-demand: automatic generation when sending emails
- Validity period: Codes can be restricted to a specific timeframe
- Compatibility: Which ticket categories are eligible for discounts? Exclusions?
- Tracking: Which codes have been redeemed?
Voucher and discount codes in Converia
Converia allows you to create flexible discount code rules: percentage-based or fixed amounts, with redemption limits, validity periods, and compatibility rules per ticket category – including analytics on which codes were used and how often.
Discount codes that work – and track
With Converia, you can create discount codes in minutes and see exactly how often they have been redeemed.
- Ticket categories (Early Bird / VIP) – Ticketing & Registration
- Group tickets – Ticketing & Registration
- Ticketing system – Ticketing & Registration
Flexible discount code rules for every target group – directly within the Converia ticketing module.